Last night I was looking at Instragram and seeing all these Instragram “influencers” and thinking what a bunch of crap. Everyone wants to be an influencer now. Everyone wants in on the business of social networking, blogging, and internet marketing because it just looks so easy. I’m bombarded with Facebook ads every day from someone offering a “master class” to teach you everything you need to know to set up a click funnel and get leads/clients magically — if you just sign up for their free webinar. And, I laid awake last night thinking how in the hell am I going to make a business blogging when the market is completely saturated? It’s not like when I started. Then, I realized something amazing that I already knew. If these master classes were SOOOOOO AMAZING they wouldn’t be advertising them on Facebook! People would be flocking to them naturally. Why? Because good ideas and products “sell themselves.”
Good blogs sell themselves
What makes you read a blog post? And keep reading? It’s usually because it’s on a topic you’re interested in and has a title that catches your attention. That’s step one. When you click on it though, what keeps you reading? If you aren’t getting something out of the content, you are going to quit reading. Right? So what makes a good blog post? You are getting something out of your time, either entertainment or education.
If you want to make money blogging write quality content.
With this in mind, I got excited. What is good quality content and how do you write it? Oh my… This is the thing that nobody is going to teach you. You can’t teach someone creativity, or how to write. This is something you learn by doing. The more you blog, the better you get at it. Yes, there are things I can teach you about SEO, and about promoting your blog, but in the end if your content sucks, nobody is going to read it.
These are my tips for writing quality content that people notice.
Write every idea down. Any time you think of something you want to search or learn about, write it down. Keep in mind any time you’re search for something, someone else might be too.
Blog when you are inspired. When an idea comes to you, don’t wait to write your post. If you can, write it when it comes to you. Blogging is not like other tasks you do, when the “magic” hits you, let it flow. This morning I was taking a shower, and all of sudden the idea for this post came to me. I had other things on my to-do list, but I knew that now was the time to write it.
Don’t copy! There are some things it’s okay to copy. I often look at competion to see what topics they are talking about, but when I write I try to make it unique. If you want your post — or your Facebook ad — to stand out, don’t make it look like everyone else’s. It’s ironic because every “master class” ad I see on Facebook looks the same. Interestingly, they tell you to “copy” their plan. All these ads look identical to me — a picture of some gal or guy sitting in the Bahamas telling you how they made a million dollars. It’s followed by one line sentences, after one line sentences, theoretically to keep you on the hook. Boring… And not a one of them actually keeps my attention. I am not buying it and you probably aren’t either, so don’t copy it.
Practice, practice, practice. The best way to get good at doing anything is to practice. Your first blog posts are probably not going to be amazing. Getting good at blogging takes time. The more you blog, the more you learn what people are interested in. Look at your stats and see which posts are getting read and which posts are gettings skipped. This will give you a good idea of which topics to keep writing on, and which ones you wrote well.
Be concise. Read and reread each post and edit until you like it. If you don’t like it, nobody else will!
If you like my blogging, I hope you will keep following me. Although this site is new for me, I have been writing and doing internet marketing for 15 years. I’m trying to teach people what I know as I grow my own business blogging and social media consulting.