how to write a press release

How to Write a Press Release for Your Business

Press releases are a great way to get the word out about your business, your brand, your political campaign, or just about anything. Writing a good press release is not nearly as hard as you might think. Many business owners know what a press release is but, never write a press release about their business.

How do you write a press release?

Your logo here

FOR IMMEDIATE RELEASE

Contact: Your Name & Organization
Phone: Your Phone Number
Email: Your Email Address

Press Release Title

CITY, STATE — This is a sample format for a press release. You want your press release to have a descriptive title that gets attention. Keep your title short, no longer than 10 words. Longer tiles will get shortened in Google, so make sure your title is short, interesting, and search engine friendly.

Your press release should be about 300-400 words, at least three paragraphs. Your first paragraph should provide details about the purpose of your press release. You want your headline and first paragraph to get the reporter’s attention. Keep in mind they may be skimming through hundreds of press releases a day.

If you use quotes in your press release, keep it to one or two quotes. Overusing quotes can make your press release difficult to read. You want the journalist to be able to use pieces from your press release in their stories. Try to provide them with a sentence or two that’s easy to snag.

Make sure you use the correct format for a press release. Your press release should be free from spelling and grammatical mistakes.

You want your press release to be easy for a publisher to use, so do the work for them. Write up something that is easy to read, and easy to take a quote from.

End your press release with information on how to contact you. A properly formatted press release will end with ###. This tells the journalist that this is the end of your press release.

Contact
For more information, please contact
Name and business information
Phone number
website
Facebook page (optional)

# # #

business owners discussing ideas

Press Release Ideas for Small Business

You may be thinking, I have a boring business. What can I write a press release about and why would anyone read it? Press releases are a fantastic way to promote your business, but a boring headline probably won’t get read. Think about something unique about your business. Do you have a new and exciting product? Are you doing something in the community? Do you want to speak out on a recent issue in the news? All of these are examples of topics you could write a press release about.

Tips for Writing a Successful Press Release

Write a good headline

Writing the headline for your press release is the most difficult part of writing a press release. Sometimes it is easier to write the content first, and then write the title later. Don’t make your title boring. This is easier said than done, but if you want to get attention you need a good title. Look at examples of other business press releases for ideas.

Write a good intro paragraph

Your first paragraph should be interesting and contain all the main details about your press release. When writing your intro paragraph think about the five W’s – who, what, where, when, and why. Are you answering these questions in your paragraph?

Make it readable

Your press release should be easy to read. If your business uses a lot of technical jargon, try to simplify your language in your press release. Readability is important both for writing a press release and for search engines. Because your press release may show up in news sources and search engines, you want your posts to be written in a way that the average person can read it.

Use a grammar tool

Grammarly is a great tool for proofreading your press release. If grammar and spelling are not your strong-suit, consider using a tool to improve your grammar. Grammarly can also help you improve the readability of your press release.

business owner being interviewed by news crew

How to promote your business press release

Once you write your press release you want it to be seen by as many news outlets as possible, and hopefully picked up by one. You can submit press releases to news outlets yourself, but if you really want to get attention, you should consider using a press release distribution service.

Why? A press release distribution service will promote your business to hundreds or thousands of outlets. If you try to do it yourself, you may be limited to sending out emails one at a time. You will not reach nearly the amount of publishers you could reach using a service. In addition to getting your press release out to a larger audience, your press release may be picked up by media outlets, news websites and search engines. Some websites are programmed to automatically post press releases containing specific keywords. This is an excellent tool to help a business acquire backlinks.

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