searching on the internet

SEO for Insurance Agents

If you’re an insurance agent and your website isn’t bringing in traffic from search engines, you are missing out on a whole lot of business. I am a local SEO consultant located in Albuquerque, New Mexico. I work with insurance agents across the country to help them improve their search engine placement in Google and Google Maps.

Is your insurance website SEO optimized?

Just because you have a professionally designed website, doesn’t mean it’s optimized for search engines. On-page optimization is the foundation of SEO. If your site isn’t optimized for your keywords, you’re not going to rank well in Google.

Whenever I work with a new insurance agency, I review their website’s search engine optimization and placement in Google. What surprises me the most is how many professionally designed insurance websites are not search-engine optimized. Often the sites I review were designed by an insurance agency marketing company that promises search engine optimization in their package. Read the details on your insurance website package. Most of the time they are not actively managing your search engine placement, even though their marketing says their websites are search engine optimized.

How to SEO optimize your insurance website

When I look at insurance businesses that rank well in Google Maps, I can tell that most of them have hired an SEO company to get them to the top. If you are an independent insurance agent with a small budget, you are competing with agencies who have a dedicated seo agency providing working for them.

Can you get your website to rank well in Google without hiring an SEO agency? Absolutely! If you’re willing to do the work. I wrote this SEO guide for independent insurance agents like you. Use these tips to get your insurance website ranking better in local search.

However, If you don’t want to do the work yourself, schedule a call with me to discuss how I can help you rank better in search engines and get more traffic to your insurance website. I specialize in local search engine optimization for insurance agents.

7 SEO tips for Insurance Agents

#1 Keyword Optimize your insurance website for Google

The first step to ranking well in Google is on-page optimization. On-page SEO is all about what you do on your page to make it perform better in Google. A website that is optimized for search engines will have a unique title, keywords, meta tags, and content for each page .Each page of your site should be individually optimized for Google, using keywords in the title, headers and links.

#2 Get an SSL certificate

In 2014, Google started using https as a ranking signal. Website security is a top priority for Google, which is why having an SSL certificate is a must-have when it comes to SEO. A lot of hosting companies provide free SSL certificates as part of their hosting plan, but if your website does not have an SSL certificate, you will want to purchase one.

This is not only a good practice for search engine optimization, but for your visitors. Every major browser now displays a message in the address bar that says Not Secure if a website is missing an SSL certificate. Visitors may leave your website if it is not secure. Having a secure website is especially important for financial websites like insurance companies.

ssl certificate

#3 Create an XML sitemap for your website

An xml sitemap is basically a list of all of your site’s urls. If you don’t have an xml sitemap,
Google will have to find all of your urls by crawling through your site. An xml helps Google to easily locate all your links. Once you create an XML sitemap, you can submit it to Google using Google Search Console.

#4 Complete every section of your Google My Business Profile

If you want your insurance business to be found in Google Maps, you need to have a Google My Business account. Setting up a Google My Business account is easy. Make sure your business has a proper description and that you fill out every section of your profile, including creating a google website. You might be tempted to skip the Google website since you have your own website. Your Google website won’t hurt you, and will help you to rank better in Google.

#5 Start a blog for your insurance website

I tell every single business owner to start a blog. A blog is the best SEO tool for business websites. Having a blog will allow you to drive traffic to your website from Google through more specific or targeted keyword searches. A blog also creates fresh content, which Google loves. And, it’s an excellent way to develop internal backlinks for your website.
google analytics

#6 Set up Google Analytics and Google Search Console

Google Analytics is a free tool for webmasters. It will provide you with all kinds of information about your website traffic, including how many people visit your website, what pages they visit, and where they are located.

Google search console is another tool that can be linked with your Google Analytics account. It will give you data about your search engine traffic, including top search queries, landing pages, and click throughs from Google. You can use the data from Google Search Console to improve your SEO and content on your website.

#7 Add your insurance business to citation directories

Getting your insurance business listed in the Google Map Pack (the top 3 listings you see in Google Maps) will bring customers to your physical location and your website. But, how do you get into the Google Map pack?

Citations are crucial to getting your business listed in the Google Map Pack. A citation is any website mention of your business’ name, address, and phone number. Google uses citations to determine where you are located and how relevant your business is to a local search result.

Add your business to citation directories. Make sure you’re listed in all the major citation directories like Bing Places, Manta, and Yahoo Local, but also look for local business directories to add your business to.

#8 Get your customers to leave you Google Reviews

One of the ways consumers decide who to do business with is by reading a company’s online reviews. Google knows that reviews help customers decide which businesses to trust. This is why Google reviews play such an important factor in how your business ranks in Google.

If you want to improve your Google ranking, encourage your customers to leave a Google review of your business and respond to customers who leave reviews.

Would you like your insurance website to rank better in Google?

I have tried to provide you with quality SEO tips to help you rank better in Google. If you want to learn more about SEO and social media marketing read my internet marketing blog or follow me on Facebook.

SEO is really not that hard to learn, but it is time consuming. Even if you know everything there is to know about SEO, getting your website to rank well in Google requires a lot of work. You have to submit your site to citation directories, write SEO content, and get backlinks to your website.

Rather than try to do it all yourself, why not hire me? I can help you create seo content for your insurance blog and get your insurance website ranked well in Google.

If you found my tips useful, I hope you will consider working with me. My SEO services for insurance agents start at $200.

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